
SELLERS, how to win in the current Buyers Market
When you think about real estate lately, do you ever feel like it’s Chicken Little running around shouting, "The sky is falling!"?
The truth?
This is the strongest buyer’s market we’ve seen in years — but it’s a highly nuanced one.
Many sellers are still emotionally attached to the red-hot market of the past few years (understandably, it was historic). But today’s market plays by a different set of rules. Some neighborhoods are steadily climbing, some are tanking and some are neutral.
You can’t rely on headlines or clickbait to tell you what’s really happening. Now, more than ever, working with a true professional who has location competency makes all the difference.
Take Angela & Manuel, for example.
When it was time to sell their townhome, as a team we worked closely with them to craft a smart, location-specific strategy:
✅ Reviewed what’s been selling in their exact neighborhood — and at what prices
✅ Analyzed time on market trends (most listings were sitting for 80+ days!)
✅ Assessed townhome condition carefully to set a strategic list price
💥Result? Under contract in just 11 days — and sold over list price!
👉 Did they leave equity on the table?
Absolutely NOT.
They leaned into the real data of the current market, made savvy decisions, and came out ahead.
What We’re Seeing (and How to Protect Your Equity):
A disturbing trend right now is sellers dramatically overpricing — or, just as damaging, desperate agents undervaluing homes just to make a quick sale.
Either way, sellers lose equity they could have protected with the right guidance.
In fact, during this very transaction, I had other agents reaching out to ask about our pricing strategy because their listings — stuck in “pre-hurricane” fantasy pricing — were still sitting stale on the market.
Moral of the story?
The sky isn’t falling — but the old rules aren’t working either.
In today’s market, precision, professionalism, and local expertise win.
(And we’re here to help you win.)
If you’re ready, I’m here to help you buy, sell & invest with confidence. Whether it’s your first property or multi-million $$ portfolio, I’ve got you covered!
🔸Laura Marie, REALTOR®
Helping you Sell, Buy & Invest
Creative Real Estate Deals
Laura Marie Group @ eXp Realty
YourHomeSoldFL.com
(727) 350-7003